Tag Archives: Berlin Wall

WOM Tip #145: Make the most of amazing stories

When one woman finally convinced her father, a former border guard in West Berlin, to return to visit the united city decades after the wall had come down, she booked a room in East Berlin through Airbnb. To her surprise, their Airbnb host was also a former border guard, but on the opposite side of…

Read More Comments Off on WOM Tip #145: Make the most of amazing stories
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More