[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] For all of the companies who aren’t selling stuff like sports cars, high-tech gear, and designer shoes out there, you know that word of…
Tag Archives: banking
How one word makes you WOM-worthy
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I just signed up for a Simple bank account. It is a great concept in terms of serving mobile-empowered, tech savvy customers. Unfortunately, the initial experience has been anything but simple for me. Too many hoops to go through to receive…
