When an Uber driver named Dahir brought a passenger from the airport to his car parked at a friend’s house, the passenger realized that his car’s battery had died. So Dahir drove the passenger to a store to get jumper cables and helped him jump start his car battery at no extra charge. Every company…
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WOM Tip #486: Tell everyone your above-and-beyond customer service stories
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Word of Mouth Tip #57: Help people look smarter to their friends
Talkers love the opportunity to show off their smarts, their insider-knowledge, or their special status. Every time you help them show off their hard work and brains, you help them start conversations with friends, co-workers, and strangers. How a word of mouth supergenius does it: As one of the hottest new social networks, location-based foursquare…
