This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their…
Tag Archives: Avon
How cause marketing can be smart marketing
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Video: How Avon gave their representatives the right word of mouth tools
Your advocates are the people who will talk about your stuff, defend your brand, and convert their friends. You can help your word of mouth spread much further and much faster by giving these people the tools to do it. For Avon, their brand is built on these advocates: their representatives. Since Avon has depended…
