Tag Archives: Austin City Limits

Word of Mouth Tip #112: Do something funny with your legalese

Look for the overlooked, the forgotten, the boring, and the routine parts of doing business. These are your best opportunities to surprise customers with some personality. That’s why legalese is so great. Every other marketer you’re competing with is ignoring it — which means you’ve got a chance to do something worth talking about. GameStation…

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