TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material. The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also…
WOM Tip #218: Art brings big groups of talkers together
Brands need to think like artists
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. It’s amazing how content finds you, isn’t it? Brands feel the need to impress. They do this by trying to create something grand that people will like….