[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Low budget, minimal resources, and a remarkable product: The “starving artist” is a textbook example of a word of mouth marketer. Here are three…
Tag Archives: art
WOM Tip #210: Make something beautiful
The neighborhood near where John James Audubon (the artist known for his illustrations of birds) is buried is becoming an art gallery. The National Audubon Society is working with local artists and landlords to transform ugly roll-down gates in front of shops into murals of birds. Audubon Murals from Audubon Magazine on Vimeo. The grafittied…
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WOM Tip #218: Art brings big groups of talkers together
TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material. The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also…
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Brands need to think like artists
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. It’s amazing how content finds you, isn’t it? Brands feel the need to impress. They do this by trying to create something grand that people will like….
Word of mouth from a group art project
To gear up for the Vancouver 2010 Winter Games, Molson Canada is creating an outdoor “mega-mural” using thousands of pictures submitted by their fans. Once the mural is complete, Molson promises to create a special message for Team Canada as they prep for the Games. While Molson is using a fairly sophisticated system to allow…
