Tag Archives: Applebee’s
Blog, WOM Tips March 3, 2014

WOM Tip #396: Be patient with word of mouth

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For one local Applebee’s, talking to the same Facebook fan, Chip Zdarsky, every day probably got annoying. After all, they didn’t know it, but Chip was messing with them — answering mundane Facebook posts like “Full or half sized Grilled Chicken Caesar Salad?” mostly for his own entertainment. But after months of Applebee’s politely responding…

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