Tag Archives: Andy Sernovitz
Blog April 16, 2012

Live coverage: How to master Google+ and word of mouth marketing, featuring Guy Kawasaki and Andy Sernovitz

By

This is live coverage from today’s teleconference, “Master Class: Google+ and Word of Mouth Marketing” featuring Guy Kawasaki and Andy Sernovitz, hosted by SmartBrief. SmartBrief’s Jesse Stanchak introduces Guy Kawasaki: Guy thanks SmartBrief for hosting the teleconference, Andy for being a joint-panelist, and the audience for dialing in. Guy introduces Google+: Guy talks about how…

Read More 1 Comment
Blog April 13, 2012

Learn Google+ from Guy Kawasaki and word of mouth from Andy Sernovitz in one great call — April 16

By

Learn to master Google+ and word of mouth marketing in this teleconference with authors Guy Kawasaki and Andy Sernovitz on April 16, hosted by SmartBrief. In this quick, simple, and fun call, you’re going to learn the fundamentals of word of mouth marketing and the basics of how to make the most of Google+. You’re…

Read More Comments Off on Learn Google+ from Guy Kawasaki and word of mouth from Andy Sernovitz in one great call — April 16
Blog April 11, 2012

Learn to master Google+ and word of mouth marketing with Guy Kawasaki and Andy Sernovitz (and get two free books!)

By

Join authors Guy Kawasaki and Andy Sernovitz (WordofMouth.org’s CEO) for a live webinar on April 16: Live Teleconference: Master Google+ and Word of Mouth Marketing Everyone gets a copy of Andy’s book "Word of Mouth Marketing" and Guy’s "What The Plus+" — his new guide to mastering Google+. In this ultra-fast and straightforward call, you’re…

Read More Comments Off on Learn to master Google+ and word of mouth marketing with Guy Kawasaki and Andy Sernovitz (and get two free books!)
Blog, newsletter, Videos April 3, 2012

4 tips from Andy Sernovitz on how love and word of mouth will save your brand

By

Andy Sernovitz is our CEO here at WordofMouth.org, and he’s big on love. Specifically, the love that companies can earn from their customers. His big idea: Happy customers are your greatest advertisers. And when we dedicate ourselves to earning their respect and recommendation, amazing things happen. Andy is giving a keynote at our Word of…

Read More Comments Off on 4 tips from Andy Sernovitz on how love and word of mouth will save your brand
Case Studies October 26, 2011

How to keep your brand safe and ethical in social media — live from BlogWell

By

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

Read More Comments Off on How to keep your brand safe and ethical in social media — live from BlogWell
Case Studies January 4, 2011

Andy Sernovitz’s Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell

By

Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in…

Read More 1 Comment
Live from BlogWell November 9, 2010

Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell

By

Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 3:10 — Kurt Vanderah introduces the Social Media Business Council‘s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. 3:13 – Andy: You can’t tack the ethics stuff on the end. Trust is the right thing to do and the only…

Read More 1 Comment
Case Studies July 31, 2010

How to keep your brand safe and ethical in social media — Live from BlogWell

By

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…

Read More Comments Off on How to keep your brand safe and ethical in social media — Live from BlogWell
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More