[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What do you want people to talk about when they talk about your business? It’s a simple question that’s sometimes hard to answer. But…
Tag Archives: Amazon
When is the wrapping better than the gift?
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. Amazon gift cards come in this great metal gift box. Same gift…
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What are you doing to generate word of mouth?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s…
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The origins of online word of mouth: Part 2
Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part two of an excerpt adapted from his book. Read part one here. Ironically, it’s when the advertising and marketing is low-key or absolutely quiet that…
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Your product is the experience
This is a guest post from Todd Alexander, Brand Evangelist and EVP at Kreber. Last night we went to our favorite Indian restaurant and enjoyed a fabulous meal. My daughter-in-law ordered her usual chicken tikka masala and she made a very interesting comment after she had just a few bites. She said, “The food tastes…
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