Tag Archives: Alex Wheeler

Starbucks: Powering Product Launches and Building Community — Live from BlogWell

3:50 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alex Wheeler. 3:51 – Alex: Social is first: it’s all about relationships, not marketing to add value; second; should fit within a larger digital strategy.  97% said that a dig brand experience influenced whether or not they purchased (Razorfish study) 3: 52 – Alex talks…

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