[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taylor Swift isn’t just a musician, she’s a marketer. Her fame doesn’t just rely on fancy sponsorships or advertising, but on a multi-platform, fan-based…
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WOM Tip #471: Tell an epic story
The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story in elevated style. It’s an adventure, it’s history-making, and it’s worth talking about. Epic is The Wu – Once Upon a Time in…
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