Tag Archives: airlines
WOM Tips June 7, 2010

Word of Mouth Tip #46: Bad situations are great opportunities to earn word of mouth

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Because our world is run by humans, it’s a given that things will go wrong. At some point, something is going to break. Maybe it’s your fault, maybe not. The details won’t matter to the customer that’s stranded, delayed, hopeless, and generally screwed. And this is the point where great word of mouth marketers separate…

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