Tag Archives: advice

Why you shouldn’t charge for your best work

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. I’m all about putting out content, becoming a media company, and providing value to your customer. By giving…

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WOM Tip #195: Teach them something worth sharing

Great content is something people love to talk about and share with their friends. But it doesn’t have to be a viral video or a novel to be noteworthy. If you have some expertise on a topic, you have a great reason to create content — because everyone has something to teach to someone. For…

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How to make a great first impression when engaging online

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taking part in the conversation is important for keeping the word of mouth going. Engaging for the first time can be intimidating, but it gets easier…

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Word of Mouth Marketing Research: Coworkers are Key WOM Influencers

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!  

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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