When advertising and word of mouth work together, you get what we call the “WOM bump.” When your ad is so remarkable that people actually want to forward it to a friend, you reach exponentially more people than those you paid to reach. It’s rare – because so few ads are worth sharing – but…
Tag Archives: advertising
KFC asks fans to create their own commercials
KFC is asking fans to submit homemade commercials showing off the chain’s new grilled style of chicken. The videos are shared on KFC’s MySpace page, where other fans are encouraged to vote for their favorites – with the ultimate winner getting the chance to star in an upcoming television ad campaign as well as receiving a lifetime supply of…
Word of Mouth Marketing Research: Consumers trust other consumers more than advertising
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
