This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. For 1-800-GOT-JUNK?, performing a mundane task in customers’ lives is its growth engine. It has become the largest…
Connecting “being there” and “reliability” to junk removal
Word of Mouth Tip 104: Don’t filter your customer feedback
Testimonials are powerful word of mouth motivators. No copy you could write or ad you could create is as good as honest praise from a happy customer. Word of mouth marketers know this — but that marketer part can be tempting. We want to edit them, clean them up, and show only the glowing reviews….