Social media case study from Scott Monty of Ford

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.


As an iconic American automaker with more than 100 years of tradition and a global brand recognition rate of 95%, Ford is leveraging the power of social media to reestablish itself and its “One Ford” vision amidst industry turmoil. In his BlogWell Minneapolis presentation, “Zero to 60: Ford’s Social Media Story,” Ford’s Global Digital and Multimedia Communications Manager, Scott Monty, describes how the brand is taking advantage of the spotlight on the brand and the industry to jump in conversations and share their story.

Scott’s presentation covers how they’ve worked to “set their content free” by making it available for download and sharing, how the Fiesta Movement has put a bunch of talkers (and their unfiltered opinions) behind the wheel of new cars, and how Scott has connected fans directly to CEO Alan Mulally via Twitter.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)

Tags: , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More