Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…
Is your first impression an awesome one?
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Usually when you walk into a professional services firm’s office, it’s pretty standard, staid, and shall we say “unremarkable.” Not so at Hagerty Consulting. There, you are greeted by a hand-drawn Comic of the Day and a “Faces of Hagerty” collage,…
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Word of Mouth Tip #117: Show off how awesome your customers are
Things like client and bestseller lists are great examples of passive word of mouth. They convey recommendations without anyone actually doing any talking. Another great way to do it? Look for opportunities to show off the success of your customers. Done right, it’s a welcome hat tip to your clients and a testament to how…
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Breaking down silos to create holistic customer experiences
Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers know better. A meticulously cultivated and well-integrated customer experience forms the foundation of word of mouth success. A recent study from the Temkin Group shows post-purchase word of mouth feedback will more likely occur via email, phone calls,…
Purpose: The fundamental ingredient of all successful communities
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What’s your purpose? At the heart of every successful organization is a clear purpose. It’s the thing that the founder starts with. It’s what successful organizations use for big and small decisions alike, often for decades…
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