You can’t control conversations about your brand. People are going to say whatever they want about you. But you can influence the conversation. If you supply your talkers with a great story that’s worth sharing, they’ll spread it. Maybe not exactly like you wrote it — but that’s OK. It’ll still be a lot better…
Video: How Boeing makes fans a part of the family, presented by Todd Blecher
Making your fans feel like they are a part of a family gives them something to talk about. But, how do you help your fans feel like they are a part of something larger? In the video below, Boeing’s Todd Blecher explains how they’re able to do it by finding ways to show fans and…
How Merrell Shoes generates word of mouth with customer service
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. A Shoe Story I have wide feet. Finding comfortable shoes isn’t always easy. A few years ago, a friend turned me on to Merrell and I bought two pairs of the World Legend (one brown, one black) for work. Hands down,…
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Emotional Loyalty vs. Transactional Loyalty
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” The distinction between these two kinds of loyalty came home to me last summer when I was participating in a brainstorming session on behalf of a major Big Box retailer. They wanted to develop a loyalty…
How are you generating word of mouth?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Research tells us that there is no more compelling way to drive sales than word of mouth marketing. This isn’t new news. We’ve always valued what our neighbors, friends and family had to say. It reduces the risk of buying…
