This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” An active community will keep its members. But being obviously active will attract new ones. People stay in active communities because they do stuff that satisfies their original need for joining. And because they’re interacting with…
Are you ignoring a very important audience?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Employers have been in the driver’s seat for the past several years as the recession made jobs scarce and employees afraid. It’s been tough on organizations as well. No one wants to freeze open positions, have salary reductions, or cut…
WOM Tip #118: Apply your word of mouth lens to your traditional marketing
As incredible as word of mouth is, much of the other marketing stuff you’re used to doing probably still has value at your company. Sure, if you’re on a desert island and can only take one marketing strategy with you, make it word of mouth. Most likely, direct marketing, PR, and even advertising still has…
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Video: How to deal with negative word of mouth
Edelman PR’s President, Rick Murray, teaches you how to turn around negative buzz and defend your reputation.
Your product is the experience
This is a guest post from Todd Alexander, Brand Evangelist and EVP at Kreber. Last night we went to our favorite Indian restaurant and enjoyed a fabulous meal. My daughter-in-law ordered her usual chicken tikka masala and she made a very interesting comment after she had just a few bites. She said, “The food tastes…
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Brands need to think like artists
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. It’s amazing how content finds you, isn’t it? Brands feel the need to impress. They do this by trying to create something grand that people will like….
