[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your advocates are talking about you because they trust you. That’s huge. That’s how word of mouth works. But it can be easy to lose that…
Word of Mouth Tip #121: Customer complaints are a word of mouth opportunity
Negative word of mouth, customer complaints, loud critics — we all experience them, and they represent great word of mouth opportunities. It’s a chance to convert a critic into a fan, to make better products, to fix dumb policies, and to show off your personality. Here’s a great example: When popular U.K. blogger October Jones…
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Video: Mike Faith explains how Headsets.com took risks that got people talking
Boring stuff doesn’t start conversations. But risky, unexpected, and surprising? Now we’re talking. If it pushes the edge, it could be great word of mouth marketing. What wacky stunt have you been too afraid to try? Is it unique, repeatable, or topical? Would it have more people laughing than shaking their heads? In the video…
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The Captain and the Fork
This is a guest post from Todd Alexander, Brand Evangelist and EVP for Kreber. I was boarding my flight from New Orleans to Chicago today on flight #1068. While I was in the jetway, I saw the Southwest Airlines Captain (Paul) leaving the plane for the terminal during his 40 minute layover. I figured he had…
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Word of Mouth Tip #110: Make your job ads remarkable
Every time you make something remarkable — your products, your customer service, your policies — good things happen. Want to get more applications from smart job seekers, for example? Make a job ad worth sharing. Check out the job ad below from the always-creative team at Old Spice’s agency, Wieden + Kennedy. Not only do…
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Video: How U.S. Cellular creates incredible local relationships
Great relationships start great word of mouth. A good mindset for that? Try treating your customers like neighbors. That’s what U.S. Cellular’s Sharif Renno did, and the result was a 22% increase in sales. Customers in Milwaukee loved Sharif, the brand, and each other. This renegade store manager had started a real following and was…
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