This is a guest post from author, corporate director, and TED speaker Nilofer Merchant (a.k.a. the Jane Bond of Innovation). Purpose is arguably what distinguishes successful businesses with exponential impact from the rest. The Social Era has raised the visibility of this gap between what organizations do and the story they (try to) tell. Meaning…
5 ways to generate WOM for a boring product
This is a guest post from Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances…
Read More
Comments Off on 5 ways to generate WOM for a boring product
Word of Mouth Tip #132: Blank walls are opportunities to start conversations
You don’t need a bigger budget, more staff, or a sexy new product to start great conversations. Sure, these things would help — but you already have what you need to get started today. Got a blank wall, for example? So did United Way for Greater Austin before the team at Creative Suitcase donated their…
Read More
Comments Off on Word of Mouth Tip #132: Blank walls are opportunities to start conversations
Excerpt from “Brains on Fire”
The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.
Read More
Comments Off on Excerpt from “Brains on Fire”
How to run faster than the speed of light…
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I just love this race idea and I love the marketing lesson it teaches all of us. Check out www.anythingispossible5k.com. Participants started at 1:50am on Sunday morning, November 4th for a 5K. Then, because the clocks fell back at 2:00am due…
Read More
Comments Off on How to run faster than the speed of light…
How to listen for unexpected topics
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Some of your best word of mouth topics may not be the ones you planned for — and that’s OK. Organic word of mouth usually happens…