[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You have a variety of talkers. They’re your biggest fans and the people who can’t stop talking about you — but they’re also the…
WOM Tip #574: There’s always a way to start new conversations — always
We’ve said it before, but it’s worth repeating: “Boring” stuff can earn amazing word of mouth. (In fact, the more boring they are, the more potential you have to make them interesting — because there’s only direction to go from “boring.”) For example, what could get more generic than bottled water? Sure, sometimes it’s from…
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Video: How to build audiences to earn word of mouth
The term “ABBA” typically conjures up images of glittery suit jackets and stylishly shaggy hair. But if you’re Jeff Rohrs, VP of Marketing Insights at ExactTarget, “ABBA” is short for a useful marketing aphorism: Always Be Building Audiences. In his presentation at SocialMedia.org’s Brands-Only Summit, Jeff explains why a large and engaged customer base is…
You need a smaller net
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Fear can make us take our eye off the ball and lose focus on what really matters. In marketing, that often translates to these…
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Connecting “being there” and “reliability” to junk removal
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. For 1-800-GOT-JUNK?, performing a mundane task in customers’ lives is its growth engine. It has become the largest…
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WOM Tip #490: If they love something, set it free
When The Oatmeal creator shared one of his new comics on Facebook, he got so much positive feedback about a character, he decided to share different drawings of her with his fans. The best part: He included a transparent PNG file and encouraged them to use the image however they like. Fans who commented on…
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