This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Who doesn’t want their brand to be more likeable? Ultimately, we…
WOM Tip #211: Having a personality is always remarkable
“Okie dokie, artichokie.” That’s how Siri responded to our CEO’s voice command on his iPhone. It’s nothing earth-shattering, but it caught us off guard. Just like the millions of other people who played with Siri’s features and found the automated responses to seem a little more than automated — even funny. For instance, BuzzFeed has…
Could being remarkable really be this simple?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. As you may know, I am a Disneyophile. I love the Disney parks, I love the Disney movies’ happy endings, and I love the…
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WOM Tip #391: Show off your most extreme self
We talk about word of mouth carriers a lot. It’s the type of stuff that’s exciting, easy to talk about, and carries your word of mouth message with it. For example, Motoped, a motorized mountain bike company, created a “Survival Bike.” It looks like the perfect post-apocalyptic getaway vehicle. It’s outfitted with stuff like a…
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