This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Many companies try to copy the actions that result from beloved companies’ decisions. The fact of the matter…
WOM Tip #445: Try the not-so-noisy spaces
People perusing the Missed Connections listings in Chicago, New York City, and Philadelphia recently might have seen posts like “Cute Dress Girl at Franklin Mortgage – m4w” or “Bright red lips w/ wrist tattoo at big star – m4w.” But these aren’t from love struck guys on Craigslist, these are from Swarovski — the crystal…
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5 ways to market if you don't have a lot of money
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. No matter where I speak, who the audience is, or even the topic I am supposed to address, this same question comes up: How…
What works (for me, at least)
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. One thing I’ve learned over the course of close to eight years on consistent blogging…
WOM Tip #218: Art brings big groups of talkers together
TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material. The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also…
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