When one woman finally convinced her father, a former border guard in West Berlin, to return to visit the united city decades after the wall had come down, she booked a room in East Berlin through Airbnb. To her surprise, their Airbnb host was also a former border guard, but on the opposite side of…
WOM Tip #145: Make the most of amazing stories
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What are your customer experience bookends?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Have you planned the beginning and ending moments of customer contact? First impressions last the longest. Does it…
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WOM Tip #204: Think of other groups you can serve
Your talkers aren’t just your customers or even their friends and family. Sometimes they’re the people who can’t buy your stuff at all. Sometimes they’re dogs (or, their owners, at least). At Lakeview Water Park, a public pool in Idaho, the last day of their summer season is dedicated to dogs. The park shuts down…
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Video: How Waste Management spread the word about sustainability at The Greenest Show on Grass
Last year, the PGA Tour’s Phoenix Open lived up to its name as “The Greenest Show on Grass.” It was the first sporting event of its kind to have zero waste. As the event’s sponsor, Waste Management brought in advanced facilities that made sure everything was recycled, reused, or composted — even discarded liquid from…
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Memory creation is the currency of your brand
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Are you leaving customer memories to chance? Beloved companies identify the experiences they deliver. They know the memory…
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