Smokey Bones – a 68-unit franchise concentrated in Florida – has given several of its employees second jobs as social media marketers charged with engaging fans online. Each location selects a web host — someone familiar with social media tools — to run localized web, Facebook, and Myspace pages to communicate with each location’s fans, known as…
What a fresh topic can do for an old brand
In 1973, at 1,450.58 ft. and 108 stories, Chicago’s Sears Tower was the tallest building in the world — an irresistible topic. But over time, topics fade and don’t create the same excitement they once did. The Sears Tower experienced this as other buildings around the world were constructed taller and as new attractions were…
KFC asks fans to create their own commercials
KFC is asking fans to submit homemade commercials showing off the chain’s new grilled style of chicken. The videos are shared on KFC’s MySpace page, where other fans are encouraged to vote for their favorites – with the ultimate winner getting the chance to star in an upcoming television ad campaign as well as receiving a lifetime supply of…
How T-Mobile got a bunch of word of mouth by asking folks to dance
With more than 12 million YouTube views, T-Mobile’s dance-takeover of Liverpool Street Station is one of the most talked about stunts of the year. The company coordinated several hundred undercover dancers to overwhelm the station, surprising commuters with a series of dance moves — all filmed and shared online. Shown once on television, the video…
Word of mouth for your event: Make the ticket worth putting on the wall
When you throw an event, is the ticket worth saving? The Indianapolis 500’s tickets are made with the race fan in mind: They’re oversized and include a lot of artwork, as well as the image of the previous year’s winner. Not only does the large size and the colorful images make the tickets hard to…
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