[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Events have naturally exciting elements: Travel, meeting new people, and seeing live performances or presentations. That said,…
Need word of mouth? Just use the secret password…
California-based Hugo’s Tacos ran a special promotion during the month of June, offering a free combo with the purchase of an entree. Though the “free combo” special isn’t too exciting, they turned an otherwise mundane promotion into something worth telling by adding the secret password: Molly. The result is that their announcement about the promotion…
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Upcoming GasPedal events
7/13 CNN: How we use social media for collaboration. (Public call) Click here 7/23 Cisco: How we engage customers, partners, and press with social media (Public call) Click here 7/29 Shel Israel: A sneak peek at Twitterville. (Member-only call) Click here 7/30 Intuit: How we are winning with social media as the “new normal” (Public…
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Live from SmartBrief’s panel discussion, “How to Create a Viral Marketing Success”
Here’s a live look at some of the highlights from today’s SmartBrief panel discussion featuring GasPedal’s Andy Sernovitz, Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — moderated by Guy Kawasaki. 11:28 – Andy begins with the “why” — describes why it’s important to make love to…
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TAC Quick Thai Kitchen’s secret menu for insiders
TAC (Thai Authentic Cuisine) Quick Thai Kitchen in Chicago’s Wrigleyville neighborhood hands most diners a standard menu with traditional Thai cuisine — but insiders know to ask for the special menu with dishes like Fish Maw Salad, the Boat Noodle, and Chewy Beef Jerkey. Here’s Tasting Table’s writeup on it: “Most diners walk into TAC…
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Quiznos asks fans to put their word of mouth on YouTube
On our Social Media Business Council blog, we recently shared how Quiznos is asking fans to submit photos or videos of themselves eating their Quiznos’ sandwiches “in an usual place or while doing an unexpected activity.” They sandwich chain is posting the submissions at ToastyTorpedo.com, and there’s already a bunch of participants. While Quiznos is…
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