Good morning! We’re just getting set up at BlogWell here in Minneapolis, hosted by General Mills. Thanks The event is sold out, we’ve got some amazing case studies in corporate social media lined up, and the facilities are fantastic. We’re especially grateful for the generous support of lead sponsor Globalpark, as well as sponsors Jive,…
Grasshopper’s word of mouth case study
Recently, Grasshopper (formerly GotVMail) — a company that offers telephone services for entrepreneurs — launched a word of mouth campaign to let everyone know that they changed their name. To get the word out, they reached out to “5,000 of the most influential people in North America” (including our own Andy Sernovitz) and sent them…
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Come to GasPedal’s Word of Mouth Crash Course; Sept. 17, Chicago
Ready for word of mouth? Join GasPedal’s Andy Sernovitz — author of Word of Mouth Marketing: How Smart Companies Get People Talking — for the world’s only crash course in word of mouth on September 17 in Chicago. Learn how to earn the respect, the recommendation, and the love of your customers — and how…
How Sonic Innovations creates sustainable word of mouth by empowering front-line employees
Sonic Innovations, a Salt Lake City hearing aid manufacturer, gives customer service employees the authority to make a wide range of decisions in an effort to make customers happy, including offering refunds, swapping one product for another, giving away free batteries, and providing free consulting services. In an interview with Sonic Innovations president Andy Raguskus,…
Create word of mouth by being nice, even when you don’t have to be
One of T-Mobile’s recent system updates caused a bunch of failures and bugs for customers using iPhones. People were getting strange text messages, voicemail was acting goofy – all of which was racking up charges for anyone without an unlimited plan. Upset, users emailed the company to alert them of the issue and within about…
