Chicago’s Hickory’s BBQ offers a simple way to add some passive word of mouth to your website. On the sidebar of their online ordering form, they’ve got a top 10 list of “Most Ordered Items.” The simple list is a quick way to show customers what other folks are buying, turning the passive word of…
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Word of mouth research: 72% of gamers rely on word of mouth for info about video games
According to a new survey from the NPD Group, the majority of gamers rely on word of mouth for game information. 41% of respondents cited direct word of mouth, with another 31% citing hands-on play at the home of a friend or relative — putting referrals and recommendations from friends and strangers well ahead of traditional…
Don’t let them leave your booth without something to show off (and 7 other WOM tips for trade show exhibitors)
Trade shows can be boring, stuffy, loud places in which visitors meet hundreds of vendors — most of which they never remember. But smart word of mouth marketers know it doesn’t have to be that way: They’re the ones giving away something fun, doing something weird, or handing out something brilliant and useful. In the “something…
