newsletter October 27, 2009

3-Minute WOM Lesson: How to create word of mouth by connecting your customers

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In this issue, Kira Wampler, Intuit’s Word of Mouth and Social Marketing Leader, Small Business Division, offers her three tips on creating WOM by connecting customers: 1> Focus on what your customers care about 2> Find ways to get everyone involved 3> Forget the marketing speech 4> Listen to Kira’s live Supergenius preview You can…

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Case Studies, Events October 26, 2009

How Maker’s Mark is turning customers into lifelong brand ambassadors — live with Todd Spencer of Doe-Anderson

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our amazing…

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Case Studies, Events October 24, 2009

Social media case study from Allan Schoenberg of CME Group

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Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Events October 23, 2009

Upcoming GasPedal events

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10/29 Josh Bernoff: Preview of “Harnessing the Groundswell” (Member-only call) Click here 11/4 Ariba and Clorox: Launching new online communities (Member-only call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get…

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Case Studies, Events October 23, 2009

Tuning in to customers’ wants and needs to build relationships — live with PEMCO’s Rod Brooks

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our amazing…

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Case Studies, Events October 21, 2009

Social media case study from Matthew Lehman of Progressive

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Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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newsletter October 20, 2009

3-Minute WOM Lesson: How to respond to customer feedback

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Converseon’s Lindsay Lebresco shares her tips on how to respond to customer feedback, posts,…

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Events October 20, 2009

Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference

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We’re thrilled to announce we’re hosting an amazing word of mouth marketing conference here in Chicago on December 16. Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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