[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re blessed with natural, amazing word of mouth, you may find yourself afraid to step in…
Free chapter and 10 signed copies from Emanuel Rosen’s newly revised book: The Anatomy of Buzz Revisited
Next up in our Word of Mouth Book Club series is Emanuel Rosen’s The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing. Emanuel’s original is a pillar publication in the word of mouth industry, and this revised version contains a dozen new chapters. In the chapter we’re giving away, Emanuel explains how to transform…
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Word of Mouth Tip #35: Recognize and reward your biggest fans
Big fans deserve big acknowledgment. Your recognition not only shows them some well-earned appreciation, but it also gives all your other fans something to strive for. How a word of mouth supergenius does it: Steven Luch really, really loves White Castle. He has a White Castle tattoo on his arm, which he sometimes uses to…
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Upcoming GasPedal events
2/16 BlogWell San Diego: Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here 2/19 SMBC: Building social media to scale (Private…
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Word of Mouth Tip #38: Support existing fan communities
If you’re lucky enough to have fans building their own active, vibrant communities, sometimes your job as a word of mouth marketer is simply to not screw it up. Support these existing communities by reaching out to group leaders, offering support, and exploring ways to help them continue what is already working so well. How…
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Share this great chapter from Emanuel Rosen’s revised book
Check out the great ideas from this chapter and then share it with a friend! “Active Seeding” — Chapter 14 from Emanuel Rosen’s newly revised book, The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing In this chapter, Emanuel explains how to transform a good marketing campaign into an incredible one through controlled releases…
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