newsletter March 16, 2010

3-Minute WOM Lesson: How to turn a fan into a spokesperson

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Help turn customers and casual fans into spokespeople by adding these key elements to your word of…

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Events March 12, 2010

Upcoming GasPedal events

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3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here 4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Graco, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal….

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newsletter March 9, 2010

3-Minute WOM Lesson: 3 people you should be earning love from

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Love is the most powerful force in marketing. It’s what drives loyalty, excitement, and — ultimately —…

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Events March 5, 2010

Upcoming GasPedal events

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3/9 Chevron: Social media planning for a crisis (Private member call) Click here 3/11 Toyota: Social media and crisis management (Private member call) Click here 3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here 4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Rogers Communications,…

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newsletter March 2, 2010

3-Minute WOM Lesson: Reasons your word of mouth program may not be working

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is easy to try out — anyone can get involved. But that’s not to…

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WOM Tips March 1, 2010

Word of Mouth Tip #54: Always ask for their email

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You work so hard for a click on your web page. You put so much effort into getting someone in your store. You do so much just to earn a fan. But without a way to contact them again, you have to start all over the minute they walk away. Extend the relationship by always…

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Events February 26, 2010

Upcoming GasPedal events

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3/3 FINRA: Social media guidelines for financial firms (Private member call) Click here 3/9 Chevron: Social media planning for a crisis (Private member call) Click here 3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here 4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, and Tyson Foods…

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WOM Tips February 26, 2010

Word of Mouth Tip #18: Make it exclusive

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If everyone knows about it, if everyone can access it, and if everyone’s already seen it — why would anyone talk about it? For great products, we call this the “chocolate problem” because while we all love chocolate (and we do, don’t we?), when was the last time eating any inspired us to tell anyone?…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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