A core component of word of mouth is the element of being fundamentally, astonishingly, remarkably different. Seth Godin described it best when laying out his Purple Cow manifesto for Fast Company: While driving through France a few years ago, my family and I were enchanted by the hundreds of storybook cows grazing in lovely pastures…
Sanuk proves a Facebook page doesn’t have to be complicated
Your Facebook page doesn’t have to be complicated to earn a bunch of fans and inspire lots of interaction. Sanuk, proud makers of “funky, functional shoes,” has about as simple of a fan page as you can make, yet they’ve got nearly 6,000 of the most active Facebook fans we’ve seen. Here’s how they make…
How the NBA’s Golden State Warriors went all out to earn a new fan
In professional sports, the term “free agent” refers to an athlete who is free to sign a contract with any team. But, as one sports writer pondered, what happens when a fan declares their own free agency? Free for anyone to earn and sign? Scott Soshnick sent the same memo to every team in the…
Word of Mouth Tip #88: Embrace your strange, crazy, and weird fans
While it may be difficult to imagine for some, a group of super-dedicated, enthusiastic, and non-traditional fans can be overwhelming for a brand. It happens when a group of fans emerge from an audience well outside of what you thought was your target market, or perhaps when folks become really attached to your mascot, or…
Word of Mouth Tip #26: Ask fans to rally their friends
If your supply (or time or resources) is limited, use that to your advantage to develop some fan-generated demand. When planning your next tour, where to roll out your new product, or where to host your next event, try putting it to a fan vote. If you do it right, your fans will be rallying…
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Word of Mouth Tip #9: Tell them it’s OK to take pictures
Customers can be shy when it comes to taking pictures or video of your stuff. They’re used to going to places like museums, movies, shows — and even grocery stores — where they’re scolded for taking photos. If you don’t blatantly tell them you’d be flattered if they took photos or videos of your store,…
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