WOM Tips January 19, 2012

Word of Mouth Tip #23: It’s more fun to work at a company people love to talk about

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It’s more fun to work at a brand, big or small, that is dedicated to earning the respect and recommendation of their customers. It’s more fun to believe in what you do — to know that at the end of the day, if you were able to turn a few strangers into happy customers, and a…

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Blog, newsletter January 17, 2012

3-Minute WOM Lesson: How to make great word of mouth topics

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Topics are the ideas, features, and attention-grabbers you use to give your talkers something to talk about. You should be creating and testing as many as you can, as often as you can, until you find a few that really take off. What to remember when developing yours: 1. Keep it simple 2. Make it…

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Case Studies, WOM Tips January 16, 2012

Word of Mouth Tip #92: Happy customers are better at finding new customers than you are

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So much time and resources within an organization are spent finding and nurturing leads. It’s a crucial part to growing any company: Finding more people to buy your stuff. But too often the most trustworthy people with the best industry connections are overlooked when developing a lead generation and sales strategy: Your happy customers. Instead…

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Blog, Videos January 14, 2012

Video: How to get people talking offline

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Geno Church speaking on word of mouth marketing.

Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.

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Blog, Case Studies, Events January 11, 2012

How Boeing incorporated social media at a corporate event — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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Blog, newsletter January 10, 2012

3-Minute WOM Lesson: Who are your best talkers?

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You’ve got an infinite number of talkers you can seek out and earn word of mouth from. But because you don’t have an infinite number of hours in the day, start with these: 1. New customers 2. Long-time customers 3. Loyal employees 1. New customers First-time customers make for powerful, eager talkers. But you only…

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Case Studies, WOM Tips January 5, 2012

Word of Mouth Tip #11: Make the routine remarkable

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Your company, at this very moment, is interacting with customers in some sort of routine way. Some routines are down to a critical science: You know how long it takes to cook a burger; you know when to send your newsletter; your delivery drivers know the fastest, most efficient way to get from A to…

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Blog, Case Studies, Events January 4, 2012

How The Clorox Company is energizing their community of consumers — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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