In case you missed Andy’s post on it yesterday, Word of Mouth Marketing: How Smart Companies Get People Talking had a huge week last week: #6 New York Times Bestseller #1 Amazon Business Bestseller #1 USA TODAY Money Bestseller #1 B&N.com Bestseller Whew. But we’ve said it before and we’ll say it again: This is…
Thanks for making the Word of Mouth book a bestseller
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How Cumberland Farms used word of mouth to go from zero to 100,000 Facebook fans in just 6 months
New England convenience store chain Cumberland Farms knew they had a strong fan base around their Chill Zone products (especially among teenagers), they just needed a way to bring this passion out into the open. So, together, our team at Likeable Media and Cumberland teamed up to create and launch their Facebook fan community. Using Facebook…
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How WindsorONE is Creating Amazing BtoB Word of Mouth, presented by Craig Flynn & Brian Bunt
WindsorONE makes lumber used for trim boards and moldings — and they’re fantastic at creating word of mouth. In this case study, WindsorONE’s Craig Flynn and Brian Bunt share how they transformed their boring lumber BtoB company into an exciting word of mouth topic. They discuss 12 of their “spaghetti throws” (word of mouth ideas…
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Free download: The Face-to-Face Book (Introduction) by Ed Keller and Brad Fay
According to research, “More than 90 percent of the conversations about products, services, and brands that take place every day in America happen offline.” In this book about in-person social networking, word of mouth marketing experts Ed Keller and Brad Fay prove how offline word of mouth is the key to soaring revenues. Together with…
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Don’t wait for word of mouth
What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s the most compelling factor in their decision to buy. We all want it. We want our customers to go skipping down…
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How Maker’s Mark is Turning Customers into Lifelong Brand Ambassadors, presented by Todd Spencer
Maker’s Mark’s ambassador program is one of the most incredible fan clubs of all time, boasting hundreds of thousands of loyal members. In this video, you’ll learn about the word of mouth principles that drive the legendary program, how it’s all run, the unique perks of the membership, and most importantly — what motivates the…
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