This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog.
What’s the opposite of Batteries Not Included?
How about: We give you everything.
We’ve all been burned by an expensive purchase that we couldn’t use because it was missing batteries, cables, toner, or something else.
Superlux headphones make you instantly happy when you open the package. You get a carrying case, short and long cables, an adapter, and even a little clip to keep your headphones from getting unplugged. (Apple does it too, with headphone, cable, charger, cleaning cloths, etc.)
Result: Instant thrills. Actually, extra bonus thrills because we were expecting disappointment and we got extra goodies instead.
About Andy Sernovitz
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing, which teaches you how to earn the respect and recommendation of your customers.
