Free Download: 9 Things to Share That Start Conversations

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If you want people to spread word of mouth, you have to make your message portable. But even if your word of mouth topic is remarkable enough and short enough to remember, your customers need something to give them that extra push to talk about your stuff.

That’s where you can step in by giving them one of these nine things that help start conversations — stuff that you can actually put in their hands to inspire them to talk about you with their friends.

Here are some examples:

• A honeymoon kit: Your new customers are often your most vocal. Capitalize on that enthusiasm by giving them stuff to pass along to others.
• Samples: This one’s obvious but often overlooked. Don’t forget to give these to your talkers.
• Conversation triggers: Get other people to ask your customers about you with these simple items that prompt questions.
• Electronic pass-alongs: Don’t forget that email is still a huge word of mouth tool. Make it even easier for people to send your message to others.

Download this guide to learn about more stuff to share that earns you word of mouth.