Sarah Horne, a children’s book illustrator in London, got IKEA’s attention when she shared her doodles superimposed over the company’s furniture catalogue in her portfolio. But instead of sending her cease and desist letters, IKEA hired her as their first-ever children’s illustrator in residence. It’s a cool story, so plenty of publications shared it. But…
WOM Tips
WOM Tip #145: Your influencers can show up in unexpected places
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WOM Tip #216: Build sharing into a benefit
Book lovers have had complaints about e-readers like Kindles and Nooks for a long time now. It’s why these companies have introduced stuff like page-turning functions and note-taking capabilities that mimic the real thing. In fact, Kindle’s most recent update includes another analog benefit: sharing. The new software allows users to share their Amazon library…
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WOM Tip #143: Prove you’re that good
The word “best” gets thrown around a lot. Everyone likes to claim it, but it’s not always easy to prove. Why do the Allstars, a cover band in the Netherlands, say they’re the “world’s best cover band?” Because they can fool Shazam, the app you can use to identify songs and artists solely from the…
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WOM Tip #244: More generous is more remarkable
Lots of companies give you gifts to pass on to your friends. In exchange for your referral, your friend might get a discount, a gift card, a free appetizer, whatever. But if you refer a friend to Evernote, they’ll give your friend one year of Evernote Premium for free. A whole year? That’s pretty cool…
WOM Tip #478: Own your mistakes to make the solution that much better
When most companies screw something up, they want to fix the problem so fast you forget it ever happened — which is great. But sometimes, owning up to the problem can be just as remarkable as making it right. For example, before Hootsuite, a social media management tool, updated their dashboard design, people hated it….
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WOM Tip #124: You don’t need a stunt to pull off word of mouth
We’ve seen vending machines do a lot in the past couple of years. We’ve seen them give Canadians free beer, dispense salad and dinnerware, and even send messages of world peace. But what if a vending machine was just a vending machine? What if a vending machine dispensed snacks in exchange for money? That was…
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WOM Tip #145: Make the most of amazing stories
When one woman finally convinced her father, a former border guard in West Berlin, to return to visit the united city decades after the wall had come down, she booked a room in East Berlin through Airbnb. To her surprise, their Airbnb host was also a former border guard, but on the opposite side of…
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WOM Tip #204: Think of other groups you can serve
Your talkers aren’t just your customers or even their friends and family. Sometimes they’re the people who can’t buy your stuff at all. Sometimes they’re dogs (or, their owners, at least). At Lakeview Water Park, a public pool in Idaho, the last day of their summer season is dedicated to dogs. The park shuts down…
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