You don’t need a bigger budget, more staff, or a sexy new product to start great conversations. Sure, these things would help — but you already have what you need to get started today. Got a blank wall, for example? So did United Way for Greater Austin before the team at Creative Suitcase donated their…
WOM Tips
Word of Mouth Tip #132: Blank walls are opportunities to start conversations
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Word of Mouth Tip #121: Customer complaints are a word of mouth opportunity
Negative word of mouth, customer complaints, loud critics — we all experience them, and they represent great word of mouth opportunities. It’s a chance to convert a critic into a fan, to make better products, to fix dumb policies, and to show off your personality. Here’s a great example: When popular U.K. blogger October Jones…
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Word of Mouth Tip #110: Make your job ads remarkable
Every time you make something remarkable — your products, your customer service, your policies — good things happen. Want to get more applications from smart job seekers, for example? Make a job ad worth sharing. Check out the job ad below from the always-creative team at Old Spice’s agency, Wieden + Kennedy. Not only do…
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WOM Tip #118: Apply your word of mouth lens to your traditional marketing
As incredible as word of mouth is, much of the other marketing stuff you’re used to doing probably still has value at your company. Sure, if you’re on a desert island and can only take one marketing strategy with you, make it word of mouth. Most likely, direct marketing, PR, and even advertising still has…
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WOM Tip #116: Support the fans who support you
True love only works when it goes both ways. It’s true in life and it’s true in marketing. Show fans you’re grateful for them. Find ways to pay them back for their love and support. Maybe it’s a super-special discount, exclusive access, or a fantastic surprise. For inspiration, check out this great video Honda put…
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WOM Tip #45: Don’t make something for everyone, make something for someone
It’s really, really hard to design a product for the masses that’s worth talking about. You’re better off making something for a specific group of people — something they’ll absolutely love. Even if the rest of the world hates it, that’s OK. It’s not for them. The result is a polarizing product that has raving…
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