“Likeonomics” author Rohit Bhargava explains how to use the power of likeability to sell your product.
Videos
Video: How to measure word of mouth
MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.
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Video: How “Don’t Mess With Texas” became one of the most talked about ad campaigns of all time
In 1985, Texans were paying millions for litter cleanup along highways, and the cost was getting bigger every year. The nation as a whole was facing a similar issue and putting out public service announcements, like the crying Native American and “Give a hoot, don’t pollute.” But according to Tim McClure, co-founder of ad agency…
Video: How to start word of mouth with no budget
Saul Colt offers a bunch of tips and techniques to create buzz with brains, not bucks.
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Video: How Raytheon got people talking about one of their top secret events
Sometimes the people that will talk about you the most aren’t the ones buying your stuff, but they’re still great advocates for your brand. These people are called your talkers and for Raytheon, they’re people like military families, veterans, aviation enthusiasts, and staffers — not the military generals actually signing the contract. That’s why, when…
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