Videos
Blog, Videos July 26, 2013

Video: How Walmart is spreading online word of mouth with data

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In the past, when Walmart’s social pages were attacked with misinformation, their strategy was to ignore the inaccurate posts. But now, Walmart’s social media leader, Umang Shah, says, “No more free shots.” His social media team is proactively improving Walmart’s word of mouth by engaging with these people and correcting misinformation. They’re also using social…

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Blog, Videos July 19, 2013

Video: How Monster made paying it forward a part of their social strategy

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Sometimes the best word of mouth marketing is all about paying it forward — asking your fans to pass on something that can help someone else, which spreads the word and the kindness. That’s why Monster’s #FindBetter campaign about helping underemployed or unemployed job seekers find something better was a big success from the start….

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Blog, Videos July 12, 2013

Video: How ComEd used a sweepstakes to start conversations with their customers

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Some companies have a harder time than others getting their fans to talk about them in social media. After all, when’s the last time you showed love for your electric provider on your Facebook wall? But even unsexy companies like Chicago’s major electricity provider, ComEd, have a great opportunity to earn word of mouth from…

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Blog, Videos July 5, 2013

Video: How Wendy’s is using social listening to spark bigger word of mouth

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According to Brandon Rhoten, Director of Digital Marketing at Wendy’s, the restaurant is in a serious state of transition. And to get more people talking about the new Wendy’s, they went with a new strategy: proactive social listening. By actively following what people were saying in social media, Brandon’s team was able to give brand…

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Blog, Videos June 7, 2013

Video: How Corning turns a viral success into a scalable word of mouth conversation

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When a BtoB’s YouTube video trends higher than Lady Gaga for any amount of time, you know they have something worth talking about. But as Corning’s “A Day Made of Glass” video soared past 21 million views, they had to find a way to keep the conversation going. Luckily for them, as a 162-year-old business,…

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Blog, Videos May 31, 2013

Video: How TD Bank Group connects their customers to their employees with social media

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Social business is all about enabling your employees to accomplish amazing things as a team and give them a direct connection to your customers. When it’s done right, businesses get stuff done more efficiently, build better relationships with their customers, and earn more fans. But a highly conservative company in a regulated industry has some…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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