Global participation in social media is at an all-time high according to the Universal Mccann International Social Media Research Wave 3 report. The 2008 study covers 17,000 internet users in 29 countries. Beginning with the first report in 2006, the study shows how social media has grown to the point where many forms of social…
Word of Mouth Marketing Research: Massive Growth in Social Media for Word of Mouth
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Word of Mouth Marketing Research: Companies to Start Spending More on WOM
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Word of Mouth Marketing Research: The Reviews Are In: We Trust People Like Us
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Word of Mouth Marketing Research: BtoB WOM Occurs Offline, But Spending Occurs Online
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Word of Mouth Marketing Research: Online Video is a Key Vehicle for WOM
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