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Throw these 3 events for your customers to earn their word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Great events are gold mines for word of mouth. If you can put on something your customers want to bring their friends to, you’re…

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Leaders: Set the tone and give “permission” to be real

This is a guest post from Jeanne Bliss — customer experience expert and author of “Chief Customer Officer 2.0.” See the original post this is adapted from and more like it on her blog. Beloved companies aren’t afraid to be themselves. They give employees permission to drop the “corporate veneer.” They encourage employees to take…

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Hand your customers these 3 word of mouth tools

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your customers aren’t going to work hard to spread the word about your stuff. Sometimes you have to give them that extra push and…

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Show your customers that you care

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In previous blog posts, I’ve explored the idea that a potential buyer has to know, like, and trust you before they’re going to buy…

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Disclosure. This is a disclosure.

This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation” and “CTRL ALT Delete.” See the original post this is adapted from and more like it on his blog. #Client. How often are you trolling the social media feeds and you see some kind of post about how…

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How WindsorONE made an impression on a budget

This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. After reading a blog posting by Saul Colt on disruptive marketing, we were inspired to try our own version. The WindsorONE…

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Evaluate how real you are in the moments of connection

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Companies that customers love work hard not to lose their personality — not in their products, not in…

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How Whole Foods focuses on customer needs to succeed in social media

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. How social matches company culture Natanya Anderson has a lot on…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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