This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters too. Yes, it…
Gain consensus on your moments of truth and inspire customer experience creativity
This is a guest post from Jeanne Bliss — customer experience expert and author of “Chief Customer Officer 2.0.” See the original post this is adapted from and more like it on her blog. Do you have consensus on how to define the experience you deliver to your customers? Do you have consensus on the…
Your brand is a learning space
This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation” and “CTRL ALT Delete.” See the original post this is adapted from and more like it on his blog. How much more content does the world really need? Laugh at that line as much as you want, but…
Can you build trust before the transaction?
This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. What if you found a way to build extreme trust before…