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Blog, Videos February 20, 2015

Video: Why including your customers can save your business

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You’ve got a great, new idea to improve your stuff, make a little more money, and beat your competition. But before you hit the launch button, did you ask your customers about it? According to Mark Hurst, Founder and CEO of Creative Good and author of Customers Included, it’s a crucial step so many companies…

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Blog, newsletter February 17, 2015

3 acts of kindness to inspire word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves talking about random acts of kindness because they feel good to share. The best part: Any company — large or small, local…

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Blog, WOM Tips February 16, 2015

WOM Tip #145: Your influencers can show up in unexpected places

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Sarah Horne, a children’s book illustrator in London, got IKEA’s attention when she shared her doodles superimposed over the company’s furniture catalogue in her portfolio. But instead of sending her cease and desist letters, IKEA hired her as their first-ever children’s illustrator in residence. It’s a cool story, so plenty of publications shared it. But…

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Blog, Videos February 13, 2015

Video: How Hallmark turned around negative word of mouth when Jingle “lost his bark”

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If you searched Google for Hallmark’s Jingle puppy after Christmas 2013, you’d find 2.5 star reviews on the first page of results, angry rants about it on Facebook, 20 scathing reviews on Amazon, and crying kids in YouTube videos. Woah, how did this all happen? According to Camille Lauer, Hallmark’s Social Media Manager, it’s all…

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Blog, newsletter February 10, 2015

What makes you so special?

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Not every business gets to be the exciting new startup, sell trendy products, or have a naturally enthusiastic fan base. In fact, most businesses…

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Blog, WOM Tips February 9, 2015

WOM Tip #216: Build sharing into a benefit

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Book lovers have had complaints about e-readers like Kindles and Nooks for a long time now. It’s why these companies have introduced stuff like page-turning functions and note-taking capabilities that mimic the real thing. In fact, Kindle’s most recent update includes another analog benefit: sharing. The new software allows users to share their Amazon library…

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Blog, Videos February 6, 2015

Video: How Paychex got employees to share the (right) word of mouth message

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Many business have a fear that if they ask employees to talk about them, the wrong message might come out. That’s especially true with social media. For Joe Schaeffer, Paychex’s Social Program Manager, that fear came with a social media push on their employees’ most popular event of the year, simply called, Conference. According to…

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Blog, newsletter February 3, 2015

3 reasons why your customers are better at earning word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Often, customers and real people turn out to be better marketers than we are. Of course, it takes a little creativity to get them…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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