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How Discovery Communications used social media to reinvent Shark Week — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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3-Minute WOM Lesson: 3 ways to get tourists talking about you

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tourists can be a powerful group of talkers. Naturally, they’re from somewhere else, with their own networks of…

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How Johnson & Johnson uses social media in a highly-regulated industry — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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3-Minute WOM Lesson: 3 things you can do today to get people talking

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Hey, what are you up to today? If you answered, “Finding quick and simple ways to get people…

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Newsletter #217: 3 forgotten word of mouth tools that still work

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sure, Twitter’s cool. So is Facebook. And YouTube. And Foursquare. And… we could play this game for a…

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How Pfizer created their social media playbook — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Austin, New York, or Washington D.C. to hear brands like Toyota, REI, Dell, GE, Walmart, H&R Block, ConAgra Foods, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more live at BlogWell in Washington, D.C.

As we continue to roll out our 2011 BlogWell schedule, we’re excited to announce we’ll be bringing the event to Washington, D.C. on May 4. The afternoon will feature practical, how-to case studies from 8 great brands, including UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more. BlogWell is one awesome, idea-filled afternoon…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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