When people think of word of mouth, they often think of how it’s spread outside of their business — the marketing side of conversations. But it’s not just about your customers and critics talking to their friends and families. It’s also about internal word of mouth, the stuff your employees talk about with one another….
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WOM Tip #376: Inexpensive tools can carry word of mouth messages for more expensive stuff
Homage, a retro-sports-inspired clothing company, includes packages of old baseball cards with their customers’ orders. They’re not worth anything to a serious baseball card trader — but that’s not the point. They’re nostalgic, they’re a cool way to surprise and delight customers, and most importantly, they’re a word of mouth carrier. When Homage sends these…
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Video: How Southwest Airlines’ employees start meaningful word of mouth conversations
If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this viral video of a flight attendant firing off jokes during her entire safety briefing. Southwest Airlines is known for fun and friendly stunts…
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