[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A little competition, whether it’s between your customers or your actual competition, is a great way to start conversations. Here are three ways to…
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WOM Tip #490: If they love something, set it free
When The Oatmeal creator shared one of his new comics on Facebook, he got so much positive feedback about a character, he decided to share different drawings of her with his fans. The best part: He included a transparent PNG file and encouraged them to use the image however they like. Fans who commented on…
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WOM Tip #561: Reward your referrers with something they’ll use
Did you know that when you refer a friend to Dropbox they’ll give you more storage space? It probably costs the company pennies, but it gives their customers something they’ll actually use and a great reason to use Dropbox even more. When your customers share a product they believe in, encourage that loyalty by giving…
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WOM Tip #582: Listen for opportunities to make someone’s day — even small ones
Big gestures can earn word of mouth, sure. But so can a lot of little moments. For example, Staples was paying attention when this college student tweeted a question about clipboards. Even though she didn’t use “@Staples” to send the message directly to them, they saw the opportunity and surprised her by sending her a…
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