In a study of more than 300 internet users, the Society for New Communications Research reveals how customer care experiences lead to online word of mouth conversations. The findings include: 74% choose companies/brands based on others’ customer care experiences shared online 81% believe that blogs, online rating systems and discussion forums can give consumers a…
Archive by Author
Posts attributed to WordofMouth.org Editor are written by our staff. You can meet, learn more about, and contact them here.
Word of mouth research: Online word of mouth conversations about customer service drive purchase decisions
Read More
Comments Off on Word of mouth research: Online word of mouth conversations about customer service drive purchase decisions
SmartyPig uses word of mouth to encourage savings
SmartyPig offers a free online financial savings service that allows users to create profiles, establish savings goals and have their friends and family contribute. Founders Mike Ferrari and Jon Gaskell describe the concept: We thought, what if we could give our customers the opportunity to make their accounts public (or not), so that their mom,…
Read More
Comments Off on SmartyPig uses word of mouth to encourage savings
Word of mouth research: Word of mouth’s key role in the beverage industry
Sixty-two percent of consumers say they are likely to purchase a beverage product once it has been recommended to them according to a study released from Keller Fay Group and highlighted in AdAge. The report also shows that while the majority of recommendations of beverages include an appeal to buy or try the product, the…
Read More
Comments Off on Word of mouth research: Word of mouth’s key role in the beverage industry
Amazing stats about BlogWell (more reasons why you should attend)
BlogWell is coming up next week. It's not too late to register, but you'd better hurry. Seats are going fast. Here are some amazing stats about who attended the last BlogWell event last October: 53% were Manager, Director, or CEO-level 30% were from Fortune 500 companies 40% represented companies with $1 billion in revenue or…
Read More
Comments Off on Amazing stats about BlogWell (more reasons why you should attend)
How to ask for a referral: Lead with making sure the customer is satisfied
Referrals are best won when you ask politely and it follows an initial note ensuring the satisfaction of your customers. Here’s an example from a small Minnesota auto dealer, a letter sent about six months after the sale: I thought I would write to say thank you again. I try to keep in contact with…
Read More
Comments Off on How to ask for a referral: Lead with making sure the customer is satisfied
